Taylor Swift is launching her own SiriusXM station to promote her upcoming album.
Taylor’s Channel 13 will go on air as the 35-year-old singer’s fans prepare for the release of her 12th studio album, The Life of a Showgirl.
The singer is set to broadcast across North America from Saturday 20 September to Sunday 19 October.
The pop star had the news confirmed by SiriusXM, with the company’s president and chief content officer Scott Greenstein saying: ‘Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture.’
‘Her chart-topping, award-winning songs resonate with every generation of listeners, and we are thrilled to deliver our subscribers a place to celebrate their fandom and the new album with the launch of Taylor’s Channel 13.’
He added: ‘SiriusXM has proudly supported Taylor from the very beginning of her career and championed her artistry every step of the way”
‘The channel is a unique destination for fans to connect in a way like never before, hear her music across all eras of her legendary career and celebrate The Life of a Showgirl in a uniquely SiriusXM way.’
Taylor’s Channel 13 will be available to listeners in their cars on satellite channel 13 and via the SiriusXM app.
The channel will include her most recognizable singles, deep album cuts, From the Vault tracks and live performances.
Taylor revealed her next album’s title in the early hours of 12 August, announcing it at 12.12am.
The following day, she appeared on New Heights, the podcast hosted by her NFL star fiance Travis Kelce, 35, and his brother Jason, to share further details of the release.
The Life of a Showgirl will feature 12 songs, including a collaboration with Sabrina Carpenter on the title track.
It follows Taylor’s previous release, The Tortured Poets Department, which came out in April 2024.
When the new album drops on 3 October, Taylor’s Channel 13 will play it in full every other hour, beginning at midnight eastern time.
On 31 August, Spotify confirmed via Instagram The Life of a Showgirl had become the most pre-saved album in the history of its Countdown Page.
The album will be available to stream, download and purchase on its release date, as well as broadcast on SiriusXM.
The day prior Swift left fans ‘screaming and crying’ from joy, after announcing that she will be having a theatrical release party to celebrate her new album.
The superstar is planning the theatrical event to coincide with the October 3 launch of her 12th studio album.
‘I hereby invite you to a *dazzling* soirée, The Official Release Party of a Showgirl: Oct 3 – Oct 5 only in cinemas!’ she shared via an Instagram post on Friday.
‘You’ll get to see the exclusive world premiere of the music video for my new single “The Fate of Ophelia”, along with never before seen behind-the-scenes footage of how we made it, cut by cut explanations of what inspired this music, and the brand new lyric videos from my new album The Life of a Showgirl.’
‘Looks like it’s time to brush off that Eras Tour outfit or orange cardigan… Tickets are on sale now. Dancing is optional but very much encouraged,’ the star added.
She wrapped up the post writing: ‘Showtimes may vary, so check your local listings. Tickets are limited and available at releasepartyofashowgirl.com.’
Source: Daily Mail
