Ghanaian rapper and musician M.anifest has urged creatives and stakeholders across the entertainment industry to move away from short-term setups and begin building more sustainable financial and operational models for live concerts and cultural events.
Speaking during an interview on Class 91.3 FM’s Classy Morning show hosted by DJ Slim, the “God MC” hitmaker addressed the ongoing conversations surrounding event organization, ticket pricing structures, and free gate entries in Ghana’s creative sector.
Highlighting the need for a long-term vision within the creative economy, M.anifest emphasized that the current approaches to organizing major shows often lack longevity and financial endurance.
“As a collective, we (Artistes) have to start working towards more sustainable models for concerts and culture, and forget the [temporary] setting,” M.anifest stated during the broadcast.
A Call for Structural Change in Ghana’s Creative Economy
M.anifest’s comments come at a time when event organizers and artists in Ghana face rising production costs, venue fees, and shifting consumer spending habits. While free-entry concerts and promotional gate sections often attract large crowds, critics and industry analysts have pointed out that such practices can erode the perceived value of tickets and prove unsustainable for artists funding their own productions.
By advocating for sustainable structures, the rapper called on fellow musicians to focus on building durable business frameworks—such as strategic corporate partnerships, tiered ticketing strategies, and long-term fan engagement—rather than relying on temporary fixes or hype-driven event setups.
M.anifest, known for consistently pushing the boundaries of African hip-hop and organizing high-caliber annual shows like Manifestivities, continues to be a vocal advocate for professionalism and structural reform within the African music industry.
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